It appears that the hard version in the Makefile just hasn't been incremented since v6.6.80, the first 'release' on the repo, and every version from then until now (v7.10.0) has it. This compiled v6.6.80 seems to be in parity function-wise with v7.10.0.
I'll just need to figure out how to set up the branding environment to make any headway. The final deb/rpm/tgz Makefiles appear to be using branding and sed to configure and name the packages.